Amy Laing

Amy has extensive experience in advisory, consulting, board, and leadership roles, with a strong focus on commercial growth, brand, and organisational capability.

She specialises in early-stage discovery work, helping organisations align business strategy and performance goals with the capabilities needed to achieve strong commercial outcomes.

Her expertise includes growth strategy, brand and marketing, organisational transformation, innovation, and business performance. She has worked across a wide range of industries, supporting both SMEs and large corporates.

Amy is passionate about helping purpose-led organisations grow and adapt through change. She is known for her strategic thinking, future-focused approach, and ability to connect leadership, culture, and brand to long-term success.