Alex Ashton

Alex helps businesses work smarter using AI, data science, and process improvement. He leads end-to-end: understanding the business challenge and what the leadership team actually needs, then designing and building working solutions that can be applied immediately in a business context.

With over 8 years’ experience applying data and emerging technology to real operational problems, Alex has a track record of measurable results through custom optimisation, always with a clear line back to the bottom line. His experience ranges from self-driving car research at Jaguar Land Rover, driving improvement projects around the world for FMCG factories, to optimising supply chains for the UK’s largest supermarkets.

Originally from South Yorkshire in the UK, and having worked abroad, Alex brings an international perspective on AI and business trends, paired with a genuine understanding of the challenges facing NZ businesses as they adapt to new technology.

For leaders looking to move beyond AI curiosity to AI results, Alex is the person who takes the work from concept to reality.